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It is estimated that

Every 2 hours in Canada,
1 woman dies of
metastatic breast cancer.1,2,3


It’s time you knew about mBC
Teva Harrison is the best-selling author & illustrator of In-Between Days, a memoir of her experience living with mBC.
Teva’s new book, The Joyful Living Colouring Book, will be released In November of 2016.
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About mBC

What Is mBC?

The phrase ‘Metastatic Breast Cancer’ is one of the scariest combinations of words a healthcare professional could say to you. While early stage breast cancer itself is a life-changing diagnosis, there is still hope for the possibility of remission and full recovery. Not so with mBC, otherwise known as advanced or stage 4 breast cancer.5 In Canada, 5 - 10% of newly diagnosed breast cancers are metastatic, and among those first diagnosed with early stage breast cancer, there’s a 20 - 30% chance of developing mBC.6,7,8 Metastatic means the cancer has already spread from the breast to other parts of the body whether it’s the liver, lungs, bones or brain – and right now, there is currently no cure.9,10

The reality is the majority of women with mBC live an average of 24 months beyond diagnosis, yet mBC is hardly talked about in the media. It’s hardly talked about at all.11

But for many women in Canada, time is running out, so if we don’t start talking about mBC now, then when?

The mBC Symbol

Time. It’s precious. It’s fleeting. And for women diagnosed with mBC, it’s running out. It is estimated that every 2 hours in Canada, 1 woman dies of metastatic breast cancer.1,2,3 This new symbol honours these brave women by reminding us that it’s time to raise awareness and start talking about mBC. Breast cancer is a story half told and it’s about time we talk about the other half. It’s About mBC Time.


Who are we

Who We Are
We are Rethink Breast Cancer, the Canadian Breast Cancer Network (CBCN), the Quebec Breast Cancer Foundation, and a leading research-based pharmaceutical company in Canada. We’re partnering to spread the word about the harsh reality that women diagnosed with metastatic breast cancer (mBC) face.

While mBC is treatable, there is currently no cure.9 On top of that, lengthy and unbalanced wait times to gain access to treatment can cause enormous physical, emotional and financial strain on women with mBC and their families at a time when they’re trying to slow the progression of the disease and maintain the best possible quality of life.12 ‘Metastatic’ disease is something few want to speak about, leaving women with mBC feeling isolated, alone and excluded from the greater breast cancer story – and it’s time these women got the attention they deserve.11

As global leaders in the young women’s breast cancer movement, Rethink Breast Cancer works to ensure young women with breast cancer receive the best treatment, information and support – no matter what their cancer stage.

Through the Metastatic Breast Cancer Project, Rethink Breast Cancer educates the metastatic community and public about the unique needs of women with metastatic disease, empowers those living with the disease through helpful tools and community, and advocates for change to important services and access to treatment. Rethink’s multi-media hub called The Metastatic Diaries is a collection of blogs, vlogs, photo essays and artwork that gives those living with metastatic cancer a compelling and meaningful way to shape their identity and share their voices to help create change to improve the lives of other women living with breast cancer.

The Canadian Breast Cancer Network is Canada’s leading survivor-directed national network of organizations and individuals concerned about breast cancer. On top of educating, informing, advocating and supporting those affected by breast cancer, the CBCN also houses a specific hub dedicated to those diagnosed with mBC offering everything from metastatic diagnosis information and advocacy initiatives to a Metastatic Breast Cancer Story-Telling Toolkit.

The Quebec Breast Cancer Foundation is the only charitable organization in Quebec dedicated entirely to the fight against breast cancer. The Foundation has focused its mission on promoting the well-being of affected people and their loved ones through research and innovation, support and raising awareness. Researchers, volunteers, donors and families alike are all connected by the same hope of being one day able to live in a world without breast cancer.

RETHINK, the CBCN, the Quebec Breast Cancer Foundation and a leading research-based pharmaceutical company in Canada are proud to be working together on It’s About mBC Time, the first campaign of its kind in Canada, because it’s about time women diagnosed with mBC have their voices heard and stories told.



  1. 1

    Canadian Cancer Society. Breast cancer statistics. Available at: http://www.cancer.ca/en/cancer-information/cancer-type/breast/statistics/?region=on. Accessed June 22, 2016

  2. 2

    American Association for Cancer Research. Abstract IA04: Cancer-associated systemic inflammation facilitates breast cancer metastasis. Available at: http://cancerres.aacrjournals.org/content/76/7_Supplement/IA04.abstract. Accessed June 22, 2016.

  3. 3

    Based on 2010 breast cancer deaths of which 90% were presumed to be caused by metastases.

  4. 4

    Canadian Cancer Society. Treatment of Stage IV breast cancer. Available at: http://www.cancer.ca/en/cancer-information/cancer-type/breast/treatment/stage-iv/?region=bc. Accessed August 23, 2016.

  5. 5

    Canadian Partnership Against Cancer. Breast cancer control in canada: A system performance special focus report. September 2002. Available at: http://www.cancerview.ca/idc/groups/public/documents/webcontent/breast_cancer_control_rep.pdf. Accessed April 4, 2016.

  6. 6

    Canadian Breast Cancer Foundation. Metastatic breast cancer. Available at: http://www.cbcf.org/central/AboutBreastCancerMain/MetastaticBreastCancer/Pages/Metastatic-Breast-Cancer.aspx. Accessed March 31, 2016.

  7. 7

    Metastatic Breast Cancer Network. 13 facts everyone should know about metastatic breast cancer. Available at: http://www.mbcn.org/13-facts-about-metastatic-breast-cancer/. Accessed April 5, 2016.

  8. 8

    Canadian Cancer Society. Metastatic cancer. Available at: http://www.cancer.ca/en/cancer-information/cancer-type/metastatic-cancer/metastatic-cancer/?region=on. Accessed March 9, 2016.

  9. 9

    O’Shaughnessy J. Extending survival with chemotherapy in metastatic breast cancer. The Oncologist. 2005: 10(3):20-29.

  10. 10

    Martino, M, Ballestrero, A, Zambelli, A, et al. Long-term survival in patients with metastatic breast cancer receiving intensified chemotherapy and stem cell rescue: data from the Italian registry. Bone Marrow Transplantation. 2013:48: 414–418.

  11. 11

    Metastatic Breast Cancer Alliance. Metastatic breast cancer landscape analysis: Research report. October 2014. Available at: http://www.mbcalliance.org/research/landscape-analysis. Accessed September 23, 2016.

  12. 12

    Canadian Breast Cancer Network. Waiting for treatment: Timely equitable access to drugs for metastatic breast cancer. Available at: http://www.cbcn.ca/documents/FINAL-Waiting%20For%20Treatment%20report%202015.pdf. Accessed July 18, 2016.