We are Rethink Breast Cancer, the Canadian Breast Cancer Network (CBCN), the Quebec Breast Cancer Foundation, and a leading research-based
pharmaceutical company in Canada. We’re partnering to spread the word about the harsh reality that women diagnosed with metastatic breast cancer (mBC) face.
While mBC is treatable, there is currently no cure.9
On top of that, lengthy and unbalanced wait times to gain access to treatment can cause enormous physical, emotional and financial strain on women with mBC and their families at a time when they’re trying to slow the progression of the disease and maintain the best possible quality of life.12
‘Metastatic’ disease is something few want to speak about, leaving women with mBC feeling isolated, alone and excluded from the greater breast cancer story – and
it’s time these women got the attention they deserve.11
As global leaders in the young women’s breast cancer movement, Rethink Breast Cancer works to ensure young women with breast cancer receive the best treatment, information and support – no
matter what their cancer stage.
Through the Metastatic Breast Cancer Project, Rethink Breast Cancer educates the metastatic community and public about the unique needs of women with metastatic disease, empowers those living with the disease through helpful tools and community, and advocates for change to important services and access to treatment. Rethink’s multi-media
hub called The Metastatic Diaries is a collection of blogs, vlogs, photo essays and artwork that gives those living with metastatic cancer a compelling and meaningful way to shape their identity and share their voices to help create change to improve the lives of other women living with breast cancer.
The Canadian Breast Cancer Network is Canada’s leading survivor-directed
national network of organizations and individuals concerned about breast cancer. On top of educating, informing, advocating and supporting those affected by breast cancer, the CBCN also houses a specific hub dedicated to those diagnosed with mBC offering everything from metastatic diagnosis information and advocacy initiatives to a Metastatic Breast Cancer Story-Telling
The Quebec Breast Cancer Foundation is the only charitable organization in Quebec dedicated entirely to the fight against breast cancer. The Foundation has focused its mission on promoting the well-being
of affected people and their loved ones through research and innovation, support and raising awareness. Researchers, volunteers, donors and families alike are all connected by the same hope of being one day able to live in a world without breast cancer.
RETHINK, the CBCN, the Quebec Breast Cancer Foundation and a leading research-based
pharmaceutical company in Canada are proud to be working together on It’s About mBC Time
, the first campaign of its kind in Canada, because it’s about time women diagnosed with mBC have their voices heard and stories told.